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Friday 22 April 2011

How to Sell Overseas

It is very difficult to start a business. There are always going to be some problems that you do not expect to encounter, but these small problems are often the icing in the cake. Once the problems have been taken care of, everything should be smooth sailing, right? Not quite.

Even if your start was impeccable, no business would run without a problem here and there. Some problems would be as simple as paperwork, or just minor emergencies with inventory. Sometimes it can be even more complicated. One of the biggest problems a business owner may encounter is running out of customers to sell to. Stagnation is also a problem for every business.

Running out of customers can be a problem because every business needs customers to make money. If a business does not make money, it does not have legs to stand on. For some, they could try to sell more of their products to the same customer but how many more can you sell of the same product. Other entrepreneurs would even try to sell new products to their customers but this could sometimes backfire and turn off your loyal customers.

Exporting products is a good way to increase exposure and expand a business, but you need to know how to sell it first.

Selling overseas is not as easy as it may seem because you are dealing with a new and unfamiliar market. Every market has their own quirks on how they want businesses to sell stuff to them. What may be effective in your region may seem rude or clingy overseas and vice versa.

To figure these seemingly mundane differences, you can hire a consultant to teach you the difference between selling in your country and overseas but that could prove to be expensive. A cheaper alternative would be to observe other stores in action. Look at how the sales staff talks to the customer and the demeanor that they exude. Is it confident and strong or is it submissive and servicing?

Selling a product is important but what product can you sell when it doesn't arrive at the store. Some entrepreneurs choose to build their products where they sell it. It makes sense because you can minimize shipping costs and price your product based on local resources.

There are some products, however, that can only be made in one specific area. When that happens you are left with no option but build your product in one location and ship it to its point of sale.

Aside from getting the product to the consumer, the other half of the transaction is important, too. And, that other half is making sure that the money gets to you.

Nowadays, there are so many ways you can have money transferred to you. If you are selling through a local store overseas, you can have the money deposited and the sale transaction slips faxed every day. For this kind of option, you must have someone you trust on the other side.

If you are selling online, there are a myriad of electronic ways to get payment. You can open an escrow broker to hold on to the good, only to be released when the payment has been received. This can eat up the profits however, hence only applicable to high ticket items. You can also receive payment via credit card or PayPal.

These are just some of the things you need to know regarding overseas selling. To learn more contact your local importation and exportation broker.

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