Possible Directions of Interest for Chinese Investors

What is interesting for Chinese investors? First of all, these are directions, which have connections with growth of customer economy of China. At present, this is their main strategic policy. Analysis of such directions could allow you to get ideas about possible business projects with China.

One of the perspective directions is automobile market. In contemporary world, China became both the largest producer and consumer of cars. In such a way, any technologies and products, which are connected with motor industry, are interesting for Chinese investors.

The other attractive direction is pharmaceutics. This branch requires high development of chemistry, biology and skilled personnel. Therefore, there are situated a big number of pharmaceutical research centres of the biggest medicine companies in China nowadays. That means, that there will be concentrated the largest medicine production companies in future. It is important, that managers understand, that establishment of own research centres in China could allow to get not only investment, but also perspective business.

The data about not financial investment of China confirm the fact, that Chinese are interested in development of such directions as infrastructure, construction, innovations, medical care. About 40% of total investment in China is given to listed above areas in 2008.

Education is not less interesting direction for Chinese businessmen. China government makes an accent on this area, especially, on system of education. They are interested, that the number of well-educated people increases in China from year to year to gain new level of development. In such a way, educational projects, for example, distance education projects could be very attractive for Chinese investors.

Last years, China is alarmed about ecological state of environment. At present time, Chinese invest big sums of money to improve ecological situation. Therefore, any ecological product and technologies projects could have success.

As for innovations, the Chinese ready to give investment to companies, which are specialized on genetic engineering, alternative power engineering. In such way, they try to avoid any dependence on energetic resources. According to quotation of an American journalist-economist Thomas L. Friedman, "if China fulfills own expectancies, which it plans to realize, soon the USA will not be buying toys, furniture and cars, but energy": electric cars, solar panel, batteries, and energy-efficient software. According to this information, any project connected with alternative sources of energy will be attractive.

To conclude, there are a number of interesting directions, which could be interesting for Chinese investors and on the base of which it is possible to build successful business projects. The main of them are automobile market, pharmaceutics and opening of research centres, infrastructure, construction, innovations, distance education, genetic engineering and alternative power engineering. Of course, there is a range of other possible attractive directions, but all of them should suppose the benefit and development of Chinese economy.

Chinese Exhibition As a Possible Way to Attract Investors

There are many ways, how possible to find necessary for own business project investment. One of it is attending exhibitions and conferences, which, from one side, allow to make advertising of own company and, from other side, to collect information about others and create the base for the future contacts. It is recommended to pay attention to three key points: general approach, types of conferences, planning of the own participation at the conferences.

General approach supposes discovering of resources of the company, which presents own business project, understanding of its intentions and seriousness of these intentions. Moreover, it is significant to find out what kind of ways company is ready to use.

Under resources, it is understood presentation and there are some preferences about its quality. First of all, presentation should be developed according international standards in English, Chinese and Russian languages. In addition, translation of financial terms should be exact and in its place. This is important, because incorrect use of financial terms can lead to misunderstanding.

The other important point is seriousness of intentions. It is better to imagine, how often you will fly in China, how much it will cost and if the company is ready for this. Will participation in the conference be efficient and bring proper results? Answering this question manager of the company could easily to check seriousness of intentions.

The next point, which should to be noted is ways of participation in a conference. In spring and autumn, any company can get such called granted participation in exhibition. Grant supposes, that a company is provided with plain tickets, lodging, local transfer, exhibition stand and, may be, even translator for 1500 - 2000 dollars. Furthermore, it will be proposed to company to locate project at exhibition fair in frame of production fair or fair of investment attraction.

Such exhibitions are organized regularly. Participation in similar exhibitions could be obligatory, for those, who are looking investment, as granted conferences are visited by Chinese top managers, businessmen and investors. Almost all companies, which plan to build relationships with China should be present at similar exhibitions.

The aim of such exhibitions is usually to find interesting for Chinese market products. For example, although China produces a big amount of children food, they are also interested in deliveries from other countries of this products. The other example, successful broadening of own net of IT companies of Kasperskiy in China, in spite of the fact that there are a big amount of Chinese programmers. Such extending became possible due to frequent participation in different Chinese conferences.

In such way, participation in exhibition could attract attention of Chinese investors and businessmen to own company. In order to make decision about participation in Chinese exhibition, it is necessary to compare costs for it with possible achieved results and possibilities of the company to cover expenses. If the manager's decision is positive, the next step could be preparation of qualitative presentation of the project and choosing of the possible sponsorship Chinese exhibition.