Chinese Exhibition As a Possible Way to Attract Investors

There are many ways, how possible to find necessary for own business project investment. One of it is attending exhibitions and conferences, which, from one side, allow to make advertising of own company and, from other side, to collect information about others and create the base for the future contacts. It is recommended to pay attention to three key points: general approach, types of conferences, planning of the own participation at the conferences.

General approach supposes discovering of resources of the company, which presents own business project, understanding of its intentions and seriousness of these intentions. Moreover, it is significant to find out what kind of ways company is ready to use.

Under resources, it is understood presentation and there are some preferences about its quality. First of all, presentation should be developed according international standards in English, Chinese and Russian languages. In addition, translation of financial terms should be exact and in its place. This is important, because incorrect use of financial terms can lead to misunderstanding.

The other important point is seriousness of intentions. It is better to imagine, how often you will fly in China, how much it will cost and if the company is ready for this. Will participation in the conference be efficient and bring proper results? Answering this question manager of the company could easily to check seriousness of intentions.

The next point, which should to be noted is ways of participation in a conference. In spring and autumn, any company can get such called granted participation in exhibition. Grant supposes, that a company is provided with plain tickets, lodging, local transfer, exhibition stand and, may be, even translator for 1500 - 2000 dollars. Furthermore, it will be proposed to company to locate project at exhibition fair in frame of production fair or fair of investment attraction.

Such exhibitions are organized regularly. Participation in similar exhibitions could be obligatory, for those, who are looking investment, as granted conferences are visited by Chinese top managers, businessmen and investors. Almost all companies, which plan to build relationships with China should be present at similar exhibitions.

The aim of such exhibitions is usually to find interesting for Chinese market products. For example, although China produces a big amount of children food, they are also interested in deliveries from other countries of this products. The other example, successful broadening of own net of IT companies of Kasperskiy in China, in spite of the fact that there are a big amount of Chinese programmers. Such extending became possible due to frequent participation in different Chinese conferences.

In such way, participation in exhibition could attract attention of Chinese investors and businessmen to own company. In order to make decision about participation in Chinese exhibition, it is necessary to compare costs for it with possible achieved results and possibilities of the company to cover expenses. If the manager's decision is positive, the next step could be preparation of qualitative presentation of the project and choosing of the possible sponsorship Chinese exhibition.

The Way to Investment - Preparation to the Chinese Exhibition

Planning of participation in Chinese exhibition is an important moment, but more significant is preparation. There are a range of main steps.

Firstly, it is necessary to make a list of conferences and exhibitions, the participants of which your company plan to be. In majority of case, conferences are organized in frame of certain topic or theme. For example, there are conferences and exhibitions devoted to medical care, IT or security in construction sector. Usually, sponsors of exhibitions with such topics are big companies with world names. They use China as a platform for searching new business ideas, which they ready to invest.

It should be mentioned, that it is not important, that the theme of conference differs from the main activity of your company, because the main aim is to find good investor. For example, there was conference in Peking in march of this year, the main topic of which was security; however, the company specialized on developing of distance studies systems received investment in size of 79 millions dollars.

Secondly, preparing for a conference, it is better to find a Chinese company, which will help you, may be, not for 100%, but for 20%. Of course, it is possible to organize everything without any help, but cooperation with Chinese company will be only plus.

Thirdly, developing presentation, it should be paid attention not only to international standards of its design and positive financial figures of the project, but also to highlighting of benefit for developing of Chinese business in form of purchasing of Chinese raw materials, equipment or, at least, accepting for a job Chinese workers.

The other important moment is to foresee, where you will find translator and place for organization of trainings for own team. All your representatives should know rules of Chinese etiquette: how correctly to give business card, sit and behave at the table and other things. Representative should be ready to some moments of Chinese particularities of life, physically and morally. For example, Chinese national drink as plum wine has very specific taste. In order to be polite, it is necessary to show, that it is tasty, even then, when representative doesn't like it. Therefore preparation and trainings should have place, in order to avoid confusing moments during communication with Chinese.

Moreover, all representatives should have high status positions in your company, for instance, prime president or assistant of general manager. A secretary in your company should also be prepared properly to present company workers by phone. In addition, representatives should have business cards with information not only about position in the company, but also level of education and scientific degree.

In such way, preparation to Chinese exhibition is significant. The main steps should become creation of list of conferences, selection of those conferences, which are sponsored by big companies with world name; developing of presentation with positive financial figures and accent on benefits for Chinese business; solving of organizational tasks such as finding of translator and place for trainings about Chinese etiquette for own representatives.