The Way to Investment - Preparation to the Chinese Exhibition

Planning of participation in Chinese exhibition is an important moment, but more significant is preparation. There are a range of main steps.

Firstly, it is necessary to make a list of conferences and exhibitions, the participants of which your company plan to be. In majority of case, conferences are organized in frame of certain topic or theme. For example, there are conferences and exhibitions devoted to medical care, IT or security in construction sector. Usually, sponsors of exhibitions with such topics are big companies with world names. They use China as a platform for searching new business ideas, which they ready to invest.

It should be mentioned, that it is not important, that the theme of conference differs from the main activity of your company, because the main aim is to find good investor. For example, there was conference in Peking in march of this year, the main topic of which was security; however, the company specialized on developing of distance studies systems received investment in size of 79 millions dollars.

Secondly, preparing for a conference, it is better to find a Chinese company, which will help you, may be, not for 100%, but for 20%. Of course, it is possible to organize everything without any help, but cooperation with Chinese company will be only plus.

Thirdly, developing presentation, it should be paid attention not only to international standards of its design and positive financial figures of the project, but also to highlighting of benefit for developing of Chinese business in form of purchasing of Chinese raw materials, equipment or, at least, accepting for a job Chinese workers.

The other important moment is to foresee, where you will find translator and place for organization of trainings for own team. All your representatives should know rules of Chinese etiquette: how correctly to give business card, sit and behave at the table and other things. Representative should be ready to some moments of Chinese particularities of life, physically and morally. For example, Chinese national drink as plum wine has very specific taste. In order to be polite, it is necessary to show, that it is tasty, even then, when representative doesn't like it. Therefore preparation and trainings should have place, in order to avoid confusing moments during communication with Chinese.

Moreover, all representatives should have high status positions in your company, for instance, prime president or assistant of general manager. A secretary in your company should also be prepared properly to present company workers by phone. In addition, representatives should have business cards with information not only about position in the company, but also level of education and scientific degree.

In such way, preparation to Chinese exhibition is significant. The main steps should become creation of list of conferences, selection of those conferences, which are sponsored by big companies with world name; developing of presentation with positive financial figures and accent on benefits for Chinese business; solving of organizational tasks such as finding of translator and place for trainings about Chinese etiquette for own representatives.